Dealing with Life’s Unpredictability

by Nick on September 17, 2014

With John Hancock’s “Life Comes Next” campaign, the trusted life insurance provider expresses what they know best: you never know what life is going to bring. The evocative imagery hints at a story much larger than what is contained in the few seconds of film. The characters in the 4 films have something to communicate, but we don’t know what it is. The man who knocks at the door says, “We still need to talk about this.” But what “this” is, the viewer doesn’t know.

Life is unpredictable. For peace of mind in the middle of it all, John Hancock has provided the best in life insurance for decades. Life the characters in these innovative short ads, we don’t know what the future holds. But we know it is coming. With John Hancock life insurance, you can be ready for anything in the days, years, or decades to come.

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